Case Study
How Talí Uribe Went From Near-Invisible in Google to a Practice Growing More Than 50 Percent in Three Months
Talí Uribe is a bilingual psychologist serving Spanish and English-speaking clients across Valencia and Madrid. Before working with HarborVisibility, her website was effectively invisible in organic search. Within three months, her practice had grown by more than 50 percent.
57x
more people finding her in Google (7 weeks)
4
inquiries in a single weekend
3
became paying clients
The client
Talí Uribe is a psychologist practicing in Valencia and Madrid, working bilingually with Spanish and English-speaking clients in private practice. Her site is talipsicologa.com.
The situation before
Talí had a website and had previously worked with marketing agencies. Neither had produced results. Her practice depended on referrals and word of mouth. For anyone searching online for an English-speaking or bilingual therapist in Valencia or Madrid who did not already know her name, she was invisible.
This is the starting point for most therapists and practices. A website exists. Search engines do not understand it. Prospective clients cannot find it.
What was blocking her
No technical foundation. The site had no structured data, no optimized meta titles or descriptions, and no sitemap. Google had limited ability to understand what the site was about, who it was for, or where Talí practiced.
No local signals. Without city-specific content and a properly configured Google Business Profile for both Valencia and Madrid, the site could not compete for local searches like "psychologist in Valencia" or "English-speaking therapist Madrid."
Clinical language instead of client language. The site described Talí's qualifications accurately but in professional terms. People searching for her were not searching for "bilingual integrative psychologist." They were searching for "therapy in English Valencia" or "expat therapist Madrid."
Here's what we did
Built the technical foundation.
Structured data markup across key pages (Organization, Person, LocalBusiness, and Article schema), a sitemap, and meta titles and descriptions rewritten for local search intent.
Outcome: Google could now understand what the site was about, who it served, and where Talí practiced, the prerequisite for everything that followed.
Added local signals for both cities.
City-specific pages built for Valencia and Madrid, targeting the exact searches Talí's prospective clients were running, backed by a properly configured Google Business Profile for each location.
Outcome: The site began competing for "psychologist in Valencia" and "English-speaking therapist Madrid," searches it couldn't previously enter.
Rewrote the site in client language.
Content restructured around the problems clients search for ("therapy in English Valencia," "expat therapist Madrid") rather than the clinical terminology Talí used professionally.
Outcome: Within seven weeks, the practice went from close to invisible in Google to being found by far more of the right people, including a single weekend that produced 4 direct inquiries and 3 new clients.
The entire engagement ran without paid directory listings, paid advertising, or directory dependency.
The results
Three months in, Talí's practice brings in 2 to 5 new inquiries every week, with 1 to 3 of those turning into new clients. That steady rhythm is what let her go all in on her private practice, relying on it as her income rather than needing a part-time job alongside it.
That rhythm built on the early spike above. What has followed since is less dramatic but more valuable: a predictable flow of inquiries every week rather than one good weekend, with those clients coming directly through her own website rather than a directory she pays every month.
Her site now appears in search results across more than 80 countries, reflecting the international reach of her expat-focused practice.
I had previously worked with marketing agencies but never achieved results. With HarborVisibility my practice has grown by more than 50% in just three months. Manuel is very kind, creative, and extremely professional.
Talí Uribe, Psychologist, Valencia and Madrid
What the results show
Talí's situation before the engagement is not unusual. Most therapists and practices have websites that are technically incomplete in ways they have no reason to know about. The gap between "has a website" and "is findable online" is almost always a structural problem, not a content quality problem. Talí's work was already excellent. The foundation was missing.
The visibility growth came not from a new content strategy but from making the existing site legible to search engines. Once Google understood the site, the rankings followed. Several high-volume queries are sitting just outside the first page, which points to further growth ahead.
Work with HarborVisibility
If you are a therapist or practice whose website is not generating inquiries, the starting point is the same regardless of location or specialty.