SEO and GEO for Therapists and Group Practices
Get found by the right clients, without renting visibility from directories.
Two ways to work together, depending on your practice. Group practices are scoped to size. Solo practitioners have fixed, published pricing. Both are below.
Private review. Clear assessment. No pressure.
Running a multi-provider practice? Start with Group Practices below. A solo or independent practitioner? Skip to Solo Practitioners.
Group Practices
Built to keep every clinician's caseload full, through a website the practice owns.
A group practice has far more surface area to rank than a solo site, and when it's structured properly that produces a steadier flow of direct inquiries through a channel the practice owns, rather than a directory fee that multiplies with every clinician added. Engagements have two parts: a one-time Foundation, then an ongoing retainer, in two tiers.
Why there's no price here
Group engagements are scoped to the practice's size and structure, so pricing is set on a fit call rather than sold at a flat rate. A two-clinician practice and a three-location clinic are genuinely different builds, and quoting one number for both would misprice one of them.
To explore whether this is a fit, email a short paragraph about your practice: number of clinicians, locations, and which visibility surfaces are not working. A reply with a scoped read on whether and how this could help arrives within two business days. No call unless we both decide it makes sense.
Solo Practitioners
Fixed pricing. Everything you build stays yours.
Two ways to work together: a one-time Foundation that builds the structure, and a monthly retainer that compounds it.
One-Time
Foundation
$1,500over 90 days
Paid over 90 days. Choose 3 payments of $500 or 6 payments of $250, whichever fits your cash flow. First payment due at kickoff.
- Your site becomes findable on Google and Bing
- AI tools like ChatGPT and Perplexity can read and recommend you
- Every page targets what your right-fit clients actually search for
- Your service and modality pages are written to be found
- You show up in the local map when someone searches for a therapist nearby
- The signals AI tools use to recommend you, like structured data and entity markup, are built in from day one
- You start with a clear baseline of where you stand
Monthly Retainer
Visibility Retainer
$350/month
This is founding-client pricing. I take on a small number of practices at a time, so this rate is open to the next few who start, then it moves to $500. Start now and you keep $350 for as long as you stay.
- Your near-ranking pages get pushed and your positions defended
- Fresh content keeps you visible as more people search with AI
- How AI tools describe your practice gets checked and adjusted monthly
- Your visibility is protected as your site grows, with no cannibalization
- You see exactly what moved and what is next, every month
Cancel any time. No minimum term. Everything you build stays yours.
How you'll always know what you're paying for
The most common complaint therapists have about marketers is not the price. It is not knowing what the money bought. Here that does not happen.
One person does the work, so there are no account managers and no monthly retainer that produces nothing visible. Every month you receive a report with the actual data and the next three priorities, and you can verify exactly what moved and why. Group practices on the Premium retainer also get a weekly strategy call. You always know where your money went.
Case Studies
Two examples. Real practices, measured results.
Talí Uribe, bilingual psychologist, Valencia and Madrid. From near-invisible to 57 times more Google impressions in 7 weeks, and a practice that grew more than 50% in three months.
Crawf Weir, solo IFS psychotherapist, North Sydney. From page two to the first page of Google for his core Sydney booking searches, with booking-link clicks tripling.
Measured on independent solo practices. The same work applied to a group practice covers more providers, specialisms, and locations, which is more surface area to rank, not less.
What therapists ask before starting
Start with what you know you need.
A visibility snapshot takes two minutes and costs nothing. It shows where your practice currently stands in Google and AI search before you decide anything.