SEO for Group Practices and Therapy Clinics
Built for multi-provider practices that want a steady flow of qualified inquiries through a website they own, not a directory fee that multiplies with every clinician they add.
You built a practice good enough that clinicians want to work under your name, and clients still cannot find the team. Every provider you add is another directory fee and another profile competing with your own colleagues, and none of it builds anything the practice keeps. The problem was never the quality of your clinicians. It is that the way clients find them was never yours to control.
SEO for a group practice is the process of making a multi-provider therapy practice findable on Google and AI tools like ChatGPT without paying a per-clinician fee to directories the practice does not control. The audience is group and multi-provider practices, counseling centers, and mental health clinics that need to keep several caseloads full at once, not just one. The outcome is a single owned asset, the practice website, that generates direct inquiries across every clinician, specialism, and location the practice covers. A group practice has more surface area to rank than a solo practitioner, one page per specialism, one per location, one per provider, which is an advantage when the site is structured for it and a liability when it is not. Ahrefs research published in 2025 found that only 12 percent of pages cited by AI assistants like ChatGPT and Gemini rank in Google's top 10 for the same question. A group practice does not need to outrank the large directories to appear in AI recommendations.
Last reviewed July 2026.
Why group practices struggle to be found
The site lists the team. It rarely gets found.
Directory fees multiply
Every clinician you add is another Psychology Today or Headway profile and another monthly fee, competing against your own colleagues on the same platform. You pay more each time you grow, and none of it builds anything you own.
One algorithm controls all of it
When a directory changes its rules or raises its price, it doesn't hit one caseload. It hits all of them at once, and nobody in your building can influence it.
The website carries no weight
Your site lists the team and the services, but it isn't structured for search. No schema, no local signal per office, no page per specialism. Google cannot tell what you are authoritative on.
What SEO does for a group practice
Three layers of work. You have more of each than a solo practice does.
Local search across every location and provider
You serve more than one search intent. Several specialisms, sometimes several offices, and each one is a ranking opportunity. We set up a Google Business Profile per location, consistent citations, and a page per location and specialism, so you appear for far more searches than a solo site ever could.
Topical authority across your specialisms
You treat trauma, couples, adolescents and more under one roof. Each of those deserves its own page written by someone who does the work, not one generic services page. That depth is what Google and AI tools reward, and it's an advantage you have over solo sites the moment you use it.
AI citation readiness at practice scale
When someone asks ChatGPT or Perplexity for a trauma therapist in your city, the practices that get named are the ones whose pages answer directly and carry the right structure. Most group practice sites are invisible to these tools. We measure whether you appear, then build the pages that get you cited.
A 2024 study led by Princeton University, with Georgia Tech and the Allen Institute for AI, found that adding statistics and citations to web content can improve visibility in AI responses by up to 40 percent.
What gets built
We build it for the whole practice. You don't get handed a checklist.
Technical SEO across the whole site
We map every specialism and location you cover and build each one its own page. Headings, descriptions and structure that tell Google what you treat, and for whom, across every provider on your team.
Schema and local signals per location
Structured data behind the scenes for your practice, every provider and every office, telling Google and AI tools how they all connect. A Google Business Profile set up correctly for each location.
Search Console and entity building
We register and submit every location with Google, then make your details consistent everywhere they appear online. Nothing about your practice contradicts itself across offices.
How a group engagement works
A one-time Foundation, then an ongoing retainer.
One-Time
Foundation
Scoped to your practiceone-time
Scoped to the number of providers, specialisms and locations you cover. A two-clinician practice and a three-location clinic are different builds, so the number is set on a fit call rather than sold at a flat rate.
- People searching for what you treat, in the cities you cover, can find you on Google and Bing
- Every location, provider and specialism has a page working for it
- Each office appears in its own local map results
- ChatGPT and Perplexity can read your practice as one organisation with many clinicians
- Your pages speak to the clients each specialism actually treats
- You know exactly where every location and specialism stands before anything else moves
Monthly Retainer
Visibility Retainer
Scoped to your practice/month
Assumes the Foundation is complete. The monthly rate is set on the same fit call, based on how many providers, specialisms and locations the practice covers.
- Booked intro calls build across every caseload, not just searches for the practice name
- A weekly one-to-one call to review what moved and set the next priorities
- Pages already close to being found get pushed the rest of the way
- New specialisms and locations get their own pages as you add clinicians
- What ChatGPT and Perplexity say about your practice gets checked and corrected every month
- Every month you see what moved, what it produced, and the next three priorities
No minimum practice size, and no five-figure spend. Two clinicians and up. If you have three and every agency you've spoken to wants five, that gap is the reason this exists.
Case Studies
What the foundation produces
What this looks like for a real practice.
Talí Uribe
Bilingual psychologist, Valencia and Madrid
From near-invisible in Google to 57 times more impressions and a practice that grew more than 50 percent in three months.
Read the full case studyCrawf Weir
IFS psychotherapist, North Sydney
From sporadic referrals to around two booked intro calls a week through his own website.
Read the full case studyMeasured on independent solo practices. The same work applied to a group practice covers more providers, specialisms, and locations, which is more surface area to rank.
What changes when the practice owns its visibility
The difference between a directory fee per clinician and one asset that feeds them all.
When visibility is rented, per clinician
- ×A separate directory fee for every clinician you hire, recurring forever
- ×Your own providers competing against each other on the same platform
- ×Your whole inquiry flow controlled by one algorithm you cannot influence
- ×Your visibility disappears the month you stop paying
- ×Nothing you own at the end
When visibility is owned
- One website that feeds every clinician's caseload
- Each specialism and location ranking on its own merits
- Direct inquiries routed to the right provider through a channel you control
- Visibility that compounds as you grow instead of costing more
- An asset that belongs to you
The math is different from a solo practice
You need to keep several caseloads full, not one, which means more inquiries, more consistently, across more searches. A solo practice needs three to five active clients and can stop looking.
Your advantage is that you have more to rank. Every specialism, every location and every provider is a separate way to be found. We structure that surface area so it produces a steadier flow than any solo site could, through a channel you own rather than rent.
Searches a group practice can target
one per specialism, location, and provider
Realistic time to meaningful inquiry volume
6 to 12 months
What it replaces
a recurring directory fee for every clinician
When SEO is the wrong investment
- xInsurance-only practices that bill high volume and depend on panel referrals
- xPractices already at capacity across every clinician with a waitlist
- xPractices about to merge, sell, or close within two years
- xAnyone expecting a new clinician's caseload filled in under three months
If none of those apply, six to twelve months is the honest timeline from foundation to meaningful inquiry volume. Paid channels are faster if the practice needs bookings next month. This one keeps producing after you stop paying for it.
Who this is for
Built for owners running more than one caseload.
You run a practice with more than one clinician and you're paying a directory fee for every one of them.
You have spent on ads or listings without being able to say what any of it returned.
You want one website that feeds every caseload, instead of a separate listing for every provider on a platform nobody in the building controls.
You want to know whether it's working, including whether the practice appears when someone asks ChatGPT for a therapist in your city.
Insurance-based or mixed? It does not change the method. It changes which searches matter.
How to start SEO for a group practice
Five steps. In order.
- 1
Map every specialism and location you cover
This is your ranking surface, and it's almost always larger than what your current site uses.
- 2
Audit the current site and each Google Business Profile
Check title tags, meta descriptions, heading structure, schema, and whether every office has a complete, correct Profile.
- 3
Build a page for each specialism and location
Written specifically, by someone who understands the work. Generic pages do not rank. Specific pages do.
- 4
Submit everything to Google Search Console and Bing Webmaster Tools
This gives you the data to see which searches you appear for.
- 5
Measure visibility every four weeks, including AI citation, and iterate
Track whether you appear in AI recommendations, not just Google, and adjust based on what's gaining traction.
Frequently asked questions about SEO for group practices
Start with a visibility snapshot
A concise review of your current setup with structured next steps. Private. No obligation.