SEO for Group Practices and Therapy Clinics
Built for multi-provider practices that want every clinician's calendar filling with right-fit clients through a website the practice owns, not a directory fee per clinician.
Why group practices struggle to be found
You built a practice clinicians want to work under, and clients still cannot find the team. Every provider you add is another directory fee competing with your own colleagues, and none of it builds anything the practice keeps.
Directory fees multiply
Every clinician you add is another Psychology Today or Headway profile and another monthly fee, competing against your own colleagues on the same platform. You pay more each time you grow, and none of it builds anything you own.
One algorithm controls all of it
When a directory changes its rules or raises its price, it doesn't hit one caseload. It hits all of them at once, and nobody in your building can influence it.
The website carries no weight
Your site lists the team and the services, but it isn't structured for search. Nothing tells Google who works where, no office shows up on its own, and no specialty has its own page. Google cannot tell what you are authoritative on.
What SEO does for a group practice
SEO for a group practice is the work of making a multi-provider therapy practice findable on Google and in AI tools like ChatGPT, without paying a directory fee for every clinician. The outcome is one website the practice owns, bringing inquiries to every clinician, specialty and location. It works in three layers:
- Layer 1
Local search across every location and provider
You serve more than one search intent. Several specialisms, sometimes several offices, and each one is a ranking opportunity. We set up a Google Business Profile per location, the same name, address and phone number on every directory, and a page per location and specialism, so you appear for far more searches than a solo site ever could.
- Layer 2
Being recognised for every specialism you treat
You treat trauma, couples, adolescents and more under one roof. Each of those deserves its own page written by someone who does the work, not one generic services page. That depth is what Google and AI tools reward, and it's an advantage you have over solo sites the moment you use it.
- Layer 3
Being recommended by AI tools, for the whole practice
When someone asks ChatGPT or Perplexity for a trauma therapist in your city, the practices that get named are the ones whose pages answer directly and carry the right structure. Most group practice sites are invisible to these tools. We measure whether you appear, then build the pages that get you cited.
Ahrefs research from 2025 found that only 12 percent of pages cited by AI assistants rank in Google's top 10 for the same question: a group practice does not need to outrank the large directories to be recommended.
A 2024 study led by Princeton University, with Georgia Tech and the Allen Institute for AI, found that adding statistics and citations to web content can improve visibility in AI responses by up to 40 percent.
What gets built
We build it for the whole practice. You don't get handed a checklist.
Technical SEO across the whole site
We map every specialism and location you cover and build each one its own page. Headings, descriptions and structure that tell Google what you treat, and for whom, across every provider on your team.
Details Google can read, for every location
Behind-the-scenes details for your practice, every provider and every office, telling Google and AI tools how they all connect. A Google Business Profile set up correctly for each location.
Registered with Google, consistent everywhere
We register and submit every location with Google, then make your details consistent everywhere they appear online. Nothing about your practice contradicts itself across offices.
How a group engagement works
A one-time Foundation, then an ongoing retainer.
Priced by number of clinicians and locations. Quote within 2 business days.
Step 1 · Months 1 to 3
Foundation
We build pages and listings for every location, clinician and specialty in the practice.
- Every location, clinician and specialty gets its own page
- Each office appears in its own local map results
- ChatGPT and Perplexity read the practice as one organisation
Step 2 · From month 4
Visibility Retainer
Every month we improve what's working, with a weekly call to set the next priorities.
- A weekly call to review what moved and set priorities
- New pages as you add clinicians, services or offices
- Digital PR: your practice mentioned and linked on relevant sites
- A monthly report with the next three priorities
How group pricing works
- The price depends on how many clinicians, locations and specialties the practice has, because each one gets its own pages and listings.
- Tell us about your practice: how many clinicians, which locations, and what isn't working. We reply within 2 business days with a scoped quote for the Foundation and the monthly retainer.
- No call unless we both decide it makes sense.
No minimum practice size, and no five-figure spend. Two clinicians and up. If you have three and every agency you've spoken to wants five, that gap is the reason this exists.
Case Studies
What the foundation produces
What this looks like for a real practice.
50%+
practice growth in three months
From near-invisible on Google to consistent inquiries through her website.
Talí Uribe, Bilingual psychologist, Valencia and Madrid
Read the full case study1-2
booked intro calls a week
From sporadic referrals to steady intro calls through his own website.
Crawf Weir, IFS psychotherapist, North Sydney
Read the full case studyMeasured on independent solo practices. The same work applied to a group practice covers more providers, specialisms, and locations, which is more surface area to rank.
What changes when the practice owns its visibility
The difference between a directory fee per clinician and one asset that feeds them all.
When visibility is rented, per clinician
- ×A separate directory fee for every clinician you hire, recurring forever
- ×Your own providers competing against each other on the same platform
- ×Your whole inquiry flow controlled by one algorithm you cannot influence
- ×Your visibility disappears the month you stop paying
- ×Nothing you own at the end
When visibility is owned
- One website that feeds every clinician's caseload
- Each specialism and location ranking on its own merits
- Direct inquiries routed to the right provider through a channel you control
- Visibility that compounds as you grow instead of costing more
- An asset that belongs to you
The math is different from a solo practice
You need to keep several caseloads full, not one, which means more inquiries, more consistently, across more searches. A solo practice needs three to five active clients and can stop looking.
Your advantage is that you have more to rank. Every specialism, every location and every provider is a separate way to be found. We structure that surface area so it produces a steadier flow than any solo site could, through a channel you own rather than rent.
Searches a group practice can target
one per specialism, location, and provider
When the most progress usually happens
Months 6 to 12
What it replaces
a recurring directory fee for every clinician
When SEO is the wrong investment
- xInsurance-only practices that bill high volume and depend on panel referrals
- xPractices already at capacity across every clinician with a waitlist
- xPractices about to merge, sell, or close within two years
- xAnyone expecting a new clinician's caseload filled in under three months
If none of those apply, expect first inquiries in months 2 to 3, with the most progress usually between months 6 and 12. Paid channels are faster if the practice needs bookings next month. This one keeps producing after you stop paying for it.
Who this is for
Built for owners running more than one caseload: group practices, counseling centers and mental health clinics.
You run a practice with more than one clinician and you're paying a directory fee for every one of them.
You have spent on ads or listings without being able to say what any of it returned.
You want one website that feeds every caseload, instead of a separate listing for every provider on a platform nobody in the building controls.
You want to know whether it's working, including whether the practice appears when someone asks ChatGPT for a therapist in your city.
Insurance-based or mixed? It does not change the method. It changes which searches matter.
How to start SEO for a group practice
Five steps. In order.
- 1
Map every specialism and location you cover
This is your ranking surface, and it's almost always larger than what your current site uses.
- 2
Audit the current site and each Google Business Profile
Check page titles, search descriptions, headings, the details Google reads behind the scenes, and whether every office has a complete, correct Profile.
- 3
Build a page for each specialism and location
Written specifically, by someone who understands the work. Generic pages do not rank. Specific pages do.
- 4
Submit everything to Google Search Console and Bing Webmaster Tools
This gives you the data to see which searches you appear for.
- 5
Measure visibility every four weeks, including AI citation, and iterate
Track whether you appear in AI recommendations, not just Google, and adjust based on what's gaining traction.
Frequently asked questions about SEO for group practices
Page last reviewed October 2026.
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