Case Studies
Real practices, measured results.
Examples of what this work produces. Inquiries, bookings and new clients, not just impressions and rankings.
Talí Uribe
Bilingual psychologist, Valencia and Madrid
From near-invisible on Google to a practice that grew more than 50 percent in three months and started getting consistent inquiries through her website.
Read the full case studyCrawf Weir
IFS psychotherapist, North Sydney
From sporadic referrals to consistently having around two booked intro calls a week through his own website.
Read the full case studyErica Spartos
EMDR-trained LMFT, private-pay practice, California
From zero organic inquiries after a decade on referrals alone to 3 to 5 new inquiries a month through her own website.
Read the full case studyAustin Case Study
Private practice, LCSW & LCADC, Austin, Texas
From being forced back into a part-time job to a 58% increase in right-fit inquiries and going full-time on the practice again.
Read the full case studyWhat these results have in common
Each of these practices started in the same place. A therapist or practice, years of real clinical expertise, a website that read well to a human being and meant almost nothing to a search engine. The problem was never the content. It was the structure.
That structure is the same work each time. The site has to be readable by Google, Bing, and the AI tools people now ask for recommendations. Each page has to target one search rather than competing with the others for the same one. The words on the page have to match the words prospective clients actually type, which are rarely the words a clinician would choose. Local signals, structured data, and a clean Google Business Profile have to be in place. Then the work has to be tracked through to booking activity, because visibility that never turns into an enquiry is not worth paying for.
No paid ads. No paid directory listings. In each case the practice owns the visibility it built, which means it keeps working without a monthly fee to a directory that also lists the practice next door. If you want to see what the work involves before reading the results, start with SEO for therapists in private practice.
Your practice could be the next one written up.
Every practice here started with a conversation about where they actually stood in search. If you want to know that about your own, start there.