Psychology Today Profile FAQ: Cost, Cancelling, Ranking, and Stats (2026)

How much does a Psychology Today profile cost?

In the US, Psychology Today's signup page says members pay "a fixed monthly fee of $29.95," with "no plans or contracts." That is $359.40 a year. Its directory terms say the subscription "requires a monthly commitment," and the signup page does not offer an annual plan or a standard free trial. Some partner programs run promotions, for example six months free for CPH policyholders, and the signup page offers a free month for each colleague who joins from your invitation.

How do I cancel or delete my Psychology Today profile?

The signup page says "you can cancel your membership at any time." To deactivate and delete your profile, the directory terms say to "Contact Us or send your request to support@psychologytoday.com." The terms also say Psychology Today does not accept pre- or post-dated cancellation requests and does not process partial refunds, so a month you have already paid for is not partly refunded.

Can I pause my Psychology Today profile?

Psychology Today's public pages do not describe a pause or hide option. Live profiles can show a "Not accepting new clients" status, so that setting exists, but the public pages do not explain how it affects where you appear. For a pause, ask Psychology Today support directly. Its Therapist Help Center is only available to logged-in members.

Can I have more than one Psychology Today profile?

The signup page says members can "create additional profile pages for all your support groups." Psychology Today does not publish rules or prices for a second individual profile, a second location, or extra zip codes on its public pages, so ask support before paying for one. The directory terms also say anyone managing profiles for more than 100 professionals must register as a Professional Network.

How does Psychology Today decide who shows up first?

Its directory terms say Psychology Today uses its own algorithms, and that "these algorithms determine ranking and visibility based on factors such as relevance, completeness, user preferences, and platform engagement." Its About page says "randomized rotations ensure no single listing dominates," that "all professionals pay the same for their listings," and that "there are no premium placements or paid ranking." It does not publish the exact weighting. The terms also make each member "responsible for ensuring their Profile is accurate, complete, and up-to-date."

Do Grow Therapy or other platform-managed profiles rank higher?

Psychology Today says no. A spokesperson told ClearHealthCosts that "network affiliation does not influence ranking or placement," that "all profiles follow the same visibility criteria," and that "everyone pays exactly the same price for a profile." Its directory terms require anyone managing a profile for a therapist to "obtain clear authorization from the Professional Member." Grow Therapy says profiles listing its contact details are labeled "Managed by Grow Therapy" on Psychology Today. More on that in our article on Grow-managed profiles.

What do my Psychology Today profile stats show?

The signup page says you can "login to your account to see how many people have viewed your profile, and who has contacted you." Psychology Today does not publicly explain how views and contacts are counted. A practical check is to compare those numbers with the clients you can actually trace to your profile.

Did Psychology Today change its algorithm?

A Psychology Today spokesperson told ClearHealthCosts in December 2025: "We periodically update our algorithms to improve the consumer experience and provide more balanced choice, rather than concentrating traffic in one direction." In January 2026, Psychology Today said there has been "no overall decline in directory visits and no material change in total contacts." It has not published details of specific changes. Many therapists report a different experience, covered in our article on why Psychology Today referrals dropped.

What photos are allowed, and what does the star on a profile mean?

The directory terms say photos and video must show the member: "Stock photos, AI-generated likenesses, or images of others are prohibited without consent." Psychology Today's About page says: "We enable identity authentication (look for the star), so you know you're connecting with someone real."

Is Psychology Today still worth $29.95 a month?

It is if it brings in more new revenue than it costs. At $359.40 a year, even one client who stays for a few sessions covers it. We go through how to judge that, and why the profile is also worth having as a second source of visibility, in our article on whether to cancel Psychology Today.

Sources

• Psychology Today, US membership signup page: join.psychologytoday.com/us/signup
• Psychology Today, directory terms of use (effective March 23, 2026): docs.psychologytoday.com/directory/terms
• Psychology Today, About the directory: about.psychologytoday.com
• ClearHealthCosts, statements from a Psychology Today spokesperson, December 10, 2025 and January 28, 2026
• Grow Therapy, Psychology Today FAQ for providers: help.growtherapy.com